Saturday 21 April 2018

More Digipaks Analysed

In the Rage against the machine and Never-mind by Nirvana, both albums have contrasting colours. Whilst, Rage against the machine carries dark colours to equate dark emotions and rebellion. This contrasts with Never-mind which undertakes a different approach. They go for brighter colours such as blues as there is a baby in the ocean. The meaning behind this was that from a baby your enslaved against capitalism and their kicking against the pricks. This shows how a digipak can have dark connotations even if their meaning isn't as evident than others.

The use of fire and a monk on the cover of Rage against the machine signifies anger and rebellion allowing them to sell their star image to a rebellious and angry youth as fire resonates with anger and darkness. Nirvana using a baby and a swimming people signifies difference and gives them an organic feel allowing them to appeal to their intended target audience being the hard rock audience.

The font in Rage against the machine is crooked and slightly faded which gives an effect of the band 'fading away' metaphorically. This shows that they are an organic band who don't fear anything and are reaching out to a more niche target audience than a synthetic, mainstream artist. Likewise, in Never-mind, it holds a wave font to it which connotes the bands difference in music which will appeal to the hard rock genre.

The use of low-key lighting in Rage against the machine allows them to focus the image on the burning monk and creates a dark tone + angry emotions which reflects the hard rock genre and sells the star image to the disengaged youth of society. In Never-mind, the lowkey lighting allows the audience to focus on the dollar bill beside the baby which represents as mentioned before, was that from a baby your enslaved against capitalism.

The organic feel to both bands is represented through unusual album covers of a burning monk and a baby underwater. This does not resonate with the mainstream prosumers and reaches out to as mentioned before, the alienated youth of society and encapsulates them due to the different images shown.

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