3 Videos by a Similar Artist to Ours

These music videos are all by Nirvana, who are a grunge rock band who we think posses a similar star image to the artist we are creating. Within the hard rock genre, we will be appealing to the estranged youth through by selling our star image as an organic artist. The organic feel to our artist will be illustrated through the bands instruments and also the dark colours used from the artists clothing which equate to dark emotions and also through the use of close-ups in order to sell the artists star image and lip synching. By subverting this in our music video we are selling an aesthetic of authenticity for our artist’s star image to reinforce our artist’s emotional intensity and make their performance conventional for our target audience of disengaged youth, hard-rock fans.

All 5 of these areas have influenced our video as it has enabled us to effectively communicate our music to our intended target audience and help sell our star image.