street art mood board

Wednesday, 8 November 2017

Street Photography Mood Board of Our Locations

Here is our street moodpboard. This moodboard reflects the locations we aim to use when in our 'fantasy' scene whereby we will have our lead singer running down an empty road in central London holding emotions of freedom as he joyfully sprints with his hands by his side. The images in the moodboard below portray the area we aim to use and furthermore, the feel it'll have when filmed. Also, we included the famous Abbey Road image of the Beatles, because it holds the same feel to what we are showing as the band walk across the pedestrian crossing.

The locations of our mood-board are vital as depending on where we film will have a knock on effect to how well we reach out to the hard rock fans and also how well we sell our star image through being an organic band to the dis-affected youth. If we are at busy locations, it'll be more challenging to adhere to generic conventions such as close ups due to many people walking past, behind the camera frequently. In addition to this, lip syncing may be challenging too as the noise from the public may distract our lead singer from what he is singing. The hard rock genre has to be sold through a good use of location and we aim to do this by being as a band in quiet areas to promote the loneliness our lead singer faces and the stigmas related to mental health.

Genre: grunge rock - as our genre is grunge rock which will be seen by the band playing in the studio we liked the contrast of our star artist running through the streets of London as we thought the Capitol would make for a really good release place for the star artist when they are out of the asylum.
Target Audience: disengaged youth/ rebellious teenagers - we thought the idea of having our non studio scenes based throughout London would fit the youth that our audience consists of, such as Abbey Road is a fashionable and historic location which has a nice contrast to out youthful audience.
Star Image: Our bands star image is similar to that of Biffy Clyro, Nirvana and Kurt Cobain, the most accurate fit is Biffy Clyro, this is because they are a synthetic band playing different instruments who all contribute differently. We plan to develop our star image over time through love to our youthful audience by our artists being unique and especially through our cleverly chosen locations in our music video.
Synthetic or Organic: organic artists, unique band all playing different instruments therefore the location selected will be thought over and chosen carefully as they must be unique and special to our band as these mages will live on forever with our fans. Negus argues, not appealing to mainstream media and building fan base over time is essential to organic artists building a healthy fan base.
Conventions of a music video: we definitely fit conventions as all the music videos analysed by our team such as Biffy Clyro's 'Many of Horror' have the band playing in the studio which we have. However, we also subvert conventions as not many rock music videos use other locations to convey a story, another reason why our band is synthetic as we believe in our music and the stories we tell matter to our artists.

Second model of the street moodboard:

After much debate, we decided to create a second street moodboard to help conclude where the 'fantasy' scenes of the main artist running loose will take place. The image below all have something in common which contrasts moodboard one. This is the fact that all the pictures are completely generic and can be found in any culture all over the world, we liked the thought of this as our story line of a patient stuck in an asylum all day long occurs all over the world, therefore when they are let loose we love the idea that the scenes will be open to massive interpretation from our target audience.

Genre: grunge rock - as our genre is grunge rock which will be seen by the band playing in the studio we liked the contrast of our star artist running through a secluded, graphiti underpass which would be wide open for interpretation as we could show shots of words on the walls and include them in our video as our star artist runs through.

Target Audience: disengaged youth/ rebellious teenagers - we thought the idea of having our non studio scenes based throughout rough, graphiti underpasses would fit the rebellious youth that our audience consists of as its likely our audience members regularly go under these passes so it will make them feel more apart of the band.

Star Image: Our bands star image is similar to that of Biffy Clyro, Nirvana and Kurt Cobain, the most accurate fit is Biffy Clyro, this is because they are a synthetic band playing different instruments who all contribute differently. We plan to develop our star image over time through love to our youthful audience by our artists being unique and especially through our cleverly chosen locations in our music video. Therefore these very one of a kind locations will only be seen in our music video, instead of shooting in front of Big Ben in London which will feature in many music videos.

Synthetic or Organic: organic artists, unique band all playing different instruments therefore the location selected will be thought over and chosen carefully as they must be unique and special to our band as these mages will live on forever with our fans. Negus argues, not appealing to mainstream media and building fan base over time is essential to organic artists building a healthy fan base.

Conventions of a music video: we definitely fit conventions as all the music videos analysed by our team such as Biffy Clyro's 'Many of Horror' have the band playing in the studio which we have. However, we also subvert conventions as not many rock music videos use other locations to convey a story, another reason why our band is synthetic as we believe in our music and the stories we tell matter to our artists.