The purpose of a music video

1) sell the song, and invoke a reaction so that the audience remember the song

2) To give the audience a better understanding of the song

3) To entertain and show off the artists talents

4) To sell CDs, DVDs and the downloads by creating memorable visuals and build the artists online profile

5) Marketing for the purpose of exposure and expansion of the artists's profile. The aim of the video is ultimatley to do the following:

The music video promotes a song which in turn promotes an album, sells an image of the artist to the audience and aims to generate money for the record company and then the artist.

This is an example of a music video selling the star image of the artist in this case Eminemand at the same time promoting his album 'Marshall Mathers'.