Narrative is not entirely clear, but is alluded to through the lyrics as she goes shopping to get over a boy. Therefore the lyrics match the visuals on screen demonstrate kissing and allude to the notion of love.
The video sells the artist as innocent and sweet, but the visuals sell the artist as being more indecent and not sexualised.
Through the visuals she is sold as a mixture of Taylor swift and Florence and the machine and the backdrop of graffiti and urban streets help reinforce her independence. These are used to help sell the tiger as organic rather then a synthetic pop star aimed at a mainstream teenage and pre-teen audience.
Quick cuts and whip pans help sell the authenticity of the artist and maintain the video is cut two beat.
clothing and close-ups also reinforce the artists image as it helps sell her as the girl-next door type who is sweet and not constructed to sell her sexuality like Britney/ Nicky Minaj/ Katty Perry.
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