-The explicit and unashamed promotion of the artists 'image' as specific product with a brand identity, ready for mass consumption.
-The featuring of the artist (almost without exception)
-A wide and extensive use of shot types, camera angles and movement
- Repetition of reoccuring thematic elements and generically specific icongrapahy (One key element often being dominant and providing the skeletal structure for the promo)
-A possible narrative structure
-A possible performance element
-The flexibility to disregard realism
- Shots cut tightly to the beat of the track
- Use of special effects (lighting, animation, CGIs, in-camera effects)
- A carefully constructed Mise en scene appropriate to the content and tone of the track
-High impact instantly!
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