- No band present or lip syncing as the band are not trying to sell their own star image. Faceless dance acts rely on marketing plays such as music videos with memorable sequences rather than performances of the artists.
- Intertextual references in the video include parodying a Jeremy Kyle style TV presenters descent into drug hell. Clearly appealing to the intended target audience of young people
- Quick cuts that are cut to the beat of the music reflects the genre of music
- Lyrics match the visuals on the screen- he is in a car driving aimlessly as the lyrics state nowhere to go.
- Narrative driven music video that reflects the genre of the music and intended target audience.
- Mise-en-scene choices are also driven by desire to appeal to the intended target audience
-Production values demonstrate that the music video is intended for a mainstream
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