Wednesday 24 May 2017

Bad blood- music video analysis



Star image as her name comes up makes it more of a movie based video.
Scopophilia as we see Taylor Swift through the additional camera lens when the mirror flicks up.
Title comes up makes it look like a film.
The camera pans across and sexualises Taylor Swift and the women in the music video a male gaze.
Close up sells the star image during the chorous of her singing.
Slow motion is often used and is used when she breaks through the wall to show her strength.
Use the knives to cut to the beat.
Different outfit changes to sell her star image
the lyrics match the visuals 'bad blood' when there is punching and fighting.
 During the slow part of the song, it focuses on a tracking shot as the pace slows down to match her vocals.
Spilt screen makes you want to watch it again and also through the setting.
CGI effects, intersexual reference to the magnificent seven
Discontinuity editing, in bad blood we see the repetition of fighting scenes, slow motion and close ups of Taylor Swift awn the song reaches it conclusion.


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