Wednesday 24 May 2017

Band of Horses- Dilly- Analysis


The video begins at equilibrium for the bikers and the town people at the beginning because neither have met at this point and they do not know that either one are a danger or anything has happened. This is highlighted through cross cutting as we see the bikers driving towards the town people, which will cause a disruption and effect the equilibrium. 

Disruption occurs when the bikers enter the bar and we see their reactions and we see that an event is about to take place. The recognition is that neither the bikers and town people like each other. The bikers try to feel up the females in the town. There is recognition is that they both don't like each other and realise that violence will occur.

Attempt to restore is the shootout. The hippies use their fingers whilst the rednecks use their guns. Hippies come in peace, but are faced with violence and so react.

New equilibrium when the hippies ride off into the sunset and the town is faced with devastation.

The narrative of the music video fits with the star image of the band and helps sell their star image as alternative, country rockers.

Chase and status- let you go

- No band present or lip syncing as the band are not trying to sell their own star image. Faceless dance acts rely on marketing plays such as music videos with memorable sequences rather than performances of the artists.

- Intertextual references in the video include parodying a Jeremy Kyle style TV presenters descent into drug hell. Clearly appealing to the intended target audience of young people

- Quick cuts that are cut to the beat of the music reflects the genre of music

- Lyrics match the visuals on the screen- he is in a car driving aimlessly as the lyrics state nowhere to go.

- Narrative driven music video that reflects the genre of the music and intended target audience.

- Mise-en-scene choices are also driven by desire to appeal to the intended target audience

-Production values demonstrate that the music video is intended for a mainstream


Kevin Morby- I've been to the mountain

-It's got a narrative- but it is more of a thought beat as it makes you think more about the song than the artist.

- It's Selling the artists as alternative/Indie you don't see him and focus more on the song than the image 

-Visuals match the lyrics in an opaque manner (unclear) 

- Handheld camera creates verisimilitude as we almost feel like we are in the hospital. The use of colours adds to this effect and make the hospital almost dream-like

- The grainy effect connotes death/miserable feel of the visuals despite the juxtaposition between the happiness of the dance routine/almost psychotic nature of the dancer and the colour palette of the visuals. This adds to the theme of the visuals. 

-There are intersexual reference points to more obscure arty films (Tarantino, David Lynch)


Bad blood- music video analysis



Star image as her name comes up makes it more of a movie based video.
Scopophilia as we see Taylor Swift through the additional camera lens when the mirror flicks up.
Title comes up makes it look like a film.
The camera pans across and sexualises Taylor Swift and the women in the music video a male gaze.
Close up sells the star image during the chorous of her singing.
Slow motion is often used and is used when she breaks through the wall to show her strength.
Use the knives to cut to the beat.
Different outfit changes to sell her star image
the lyrics match the visuals 'bad blood' when there is punching and fighting.
 During the slow part of the song, it focuses on a tracking shot as the pace slows down to match her vocals.
Spilt screen makes you want to watch it again and also through the setting.
CGI effects, intersexual reference to the magnificent seven
Discontinuity editing, in bad blood we see the repetition of fighting scenes, slow motion and close ups of Taylor Swift awn the song reaches it conclusion.


conventions of a music video

1) always going to be lip syncing
2) storyline- this can be seen through thought beats
3) editing- always cut to the beat of a song
4) music matches the visuals
5) Mise/en/scene- matches the pace and genre of the song
6) Conspicuous use of close ups to sell the star image of the artists
7) lyrics match the visuals on the screen
8) intertextual references- when one text e.g. music video looks like something else- homage/pastiche
9) Scopophilia- sexual pleasure through looking at someone else, in music videos this is through additional lenses/camera look at the artist.
10) discontinuity editing is employed in music videos to encourage the viewer to repeatedly watch them-  music videos do not have to look like films and therefore sequences can be repeated as long as they are not too repetitive.

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